Corporate culture

Our vision: Forging a century of REINDEER, leading the healthy life of mankind

 

Our mission: Committed to providing healthy and safe raw materials, continuously improving the good life of mankind, enhancing the quality of human life, healthy everyone, happy everyone.

 

Principles (Our Values):

Honesty is the cornerstone: Honesty is the foundation and the essence of enterprise's moral. Under the condition of market economy, honesty creates the reputation and brand of an enterprise, which is to create the intangible assets of the company. We should keep faith with the state, society, consumers, and employees.

 

Quality is life: Quality is the index to measure the function, utility, and time limit of a product. It is the key to occupy the market and win the competition, also the lifeline of the company.

 

Service is the bounden duty: the company takes the science and technology as the foundation to achieve the better customer services. Also, to make benefits to the environment and society as our own duty, to make greater contributions to the development of the industry.